The Amazing Story of the Pininfarina Battista
This is the amazing story of the Pininfarina Battista, to tell this story properly, I need to take you back to 1951, to Tortona, a small town in Northern Italy between Turin and Modena, and a meeting between two automotive legends, Enzo Ferrari and Battista Pinin Farina, which was the beginning of a relationship that […]
Originally published September 16th 2017 The Swarovski Pop-Up Tiff Lounge at IT House 2017 was the most exciting project that I have worked on in my 20 years of design. I was very fortunate to have been given the opportunity to create this space with the amazing teams at Swarovski, Toronto PR agency NKPR and […]
Bad to the Bone. Bone Structure Homes is Rethinking the Building Industry.
Bad to the Bone, Bone Structure Homes is Rethinking the home building industry. I have always had a love for modern homes, the clean lines, open spaces and minimalist style. I have owned my home for 6 years now and have been very lucky, as the investment has been excellent. As I look towards the […]
Can empty malls become the Ultimate Fun & Fitness Destination?
Trends in fitness have changed over the years and new facilities are opening constantly. Facilities like OrangeTherory, F45, and Soulcycle are taking the fitness industry by storm. These companies all offer group based workouts that are typically between 45 and 60 minutes. These new companies all have something else in common, they are very conscious […]
Lamborghini has release the world’s first Super Sports Utility Vehicle, the Urus. This is a very important vehicle for Lamborghini as they look to double their sales in the hot high end market. They have created a whole new state of the art assembly plant in Sant’Agata Bolognese, opened new dealers across the globe and […]
Christmas morning 2016, my family chats over espresso and Italian pastries, my mother is setting up the kitchen for a day of cooking and my dad is in the living room, checking the weather as usual. Around 10am, my mother asks, “shall we open the presents”? My brothers and I go to the tree and […]
Last year myself and Middleton Group worked closely with Hasbro Canada and Toys R Us Canada on the world’s first Nerf HQ branded environment. Located in London, Ontario, The environment came together remarkably quickly and it is amazing to see a concept come to reality. Some highlights include a 26ft LED lightbox that spans across […]
I didn’t know much about RIMOWA luggage before I started working with them nearly five years ago, RIMOWA came to Middleton Group to help develop their window displays for their North American Stores. I can’t express how fortunate I am to work with this group, everyone from their marketing department to their store managers are […]
Last year Adidas unveiled its brand center on the corner of 46th and 5th in New York, the store encompasses 4 floors and is over 45000 square feet with each floor dedicated to a category. The environment blends together its urban roots with its performance clothing. The design is quite bold and simple, raw materials, including […]
With some retailers closing their doors and others struggling to compete against the online giants, it is interesting to see how retail is evolving. Despite the increase in online sales, retail isn’t going anywhere, and as online shopping has changed the way we buy things, retail has had to change as well. While […]