The Amazing Story of the Pininfarina Battista
This is the amazing story of the Pininfarina Battista, to tell this story properly, I need to take you back to 1951, to Tortona, a small town in Northern Italy between Turin and Modena, and a meeting between two automotive legends, Enzo Ferrari and Battista Pinin Farina, which was the beginning of a relationship that […]
Can empty malls become the Ultimate Fun & Fitness Destination?
Trends in fitness have changed over the years and new facilities are opening constantly. Facilities like OrangeTherory, F45, and Soulcycle are taking the fitness industry by storm. These companies all offer group based workouts that are typically between 45 and 60 minutes. These new companies all have something else in common, they are very conscious […]
Repost from Feb. 2016. Update coming… Like many Industrial Designers, I had ambitions to become a car designer when I started design school, In fact, my thesis project coming out of Humber College Industrial Design program 16 years ago was designing a car. My love for automotive design never changed, and I love to check […]
Last year myself and Middleton Group worked closely with Hasbro Canada and Toys R Us Canada on the world’s first Nerf HQ branded environment. Located in London, Ontario, The environment came together remarkably quickly and it is amazing to see a concept come to reality. Some highlights include a 26ft LED lightbox that spans across […]
Last year Adidas unveiled its brand center on the corner of 46th and 5th in New York, the store encompasses 4 floors and is over 45000 square feet with each floor dedicated to a category. The environment blends together its urban roots with its performance clothing. The design is quite bold and simple, raw materials, including […]
The luxury SUV market is flooded with options as automakers are adding to this hot segment with more models every year. The leader by a wide margin in the US is the Lexus RX, which considering its radical styling is somewhat of a surprise. I find that this type of design will show its model […]