This is the amazing story of the Pininfarina Battista, to tell this story properly, I need to take you back to 1951, to Tortona, a small town in Northern Italy between Turin and Modena, and a meeting between two automotive legends, Enzo Ferrari and Battista Pinin Farina, which was the beginning of a relationship that […]
The company that made vacuums cool is now opening demo stores. The first Canadian location in Toronto’s upscale Yorkdale mall allows consumers to test out products and learn more about the technology. This is the statement from Dyson: Dyson technology works differently, it is engineered to solve real problems. The best way to understand […]
Lamborghini has release the world’s first Super Sports Utility Vehicle, the Urus. This is a very important vehicle for Lamborghini as they look to double their sales in the hot high end market. They have created a whole new state of the art assembly plant in Sant’Agata Bolognese, opened new dealers across the globe and […]
Repost from Feb. 2016. Update coming… Like many Industrial Designers, I had ambitions to become a car designer when I started design school, In fact, my thesis project coming out of Humber College Industrial Design program 16 years ago was designing a car. My love for automotive design never changed, and I love to check […]
The luxury SUV market is flooded with options as automakers are adding to this hot segment with more models every year. The leader by a wide margin in the US is the Lexus RX, which considering its radical styling is somewhat of a surprise. I find that this type of design will show its model […]