Best Buy Steps It Up!

I have been working in visual merchandising for nearly twenty years and have witnessed the evolution of retail first hand. I recall working on a display for Samsung/Verizon that integrated a 7” screen that was used to advertise a flip phone. At the time, it was very rare to see any kind of digital signage in retail, mainly due to the high cost of screens and content development. The Retail Display industry or Point-Of-Purchase (POP) is a multi-billion-dollar industry, and as retailers look to have more innovation and interactivity, the…

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Can empty malls become the Ultimate Fun & Fitness Destination?

Trends in fitness have changed over the years and new facilities are opening constantly. Facilities like OrangeTherory, F45, and Soulcycle are taking the fitness industry by storm. These companies all offer group based workouts that are typically between 45 and 60 minutes. These new companies all have something else in common, they are very conscious of their brand. The spaces are designed with bold colours, cool elements and funky lighting. Check out this London based gym 1REBEL designed by New York based firm Sheridon&Co. It is a great example of…

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We are Marshall

Christmas morning 2016,  my family chats over espresso and Italian pastries, my mother is setting up the kitchen for a day of cooking and my dad is in the living room, checking the weather as usual.  Around 10am, my mother asks, “shall we open the presents”? My brothers and I go to the tree and begin to hand each other gifts. For the last few years, almost comically, my two brothers and I would exchange gift cards, typically Best Buy or Home Depot, to the point where we would just…

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