Introducing Nerf HQ –

Last year myself and Middleton Group worked closely with Hasbro Canada and Toys R Us Canada on the world’s first Nerf HQ. Located in London, Ontario, The environment came together remarkably quickly and it is amazing to see a concept come to reality. Some highlights include a 26ft LED lightbox that spans across the entire back of the space, a large entry arch with illuminated Nerf logo and one of my favorite elements, a series of chain link Nerf blaster displays. I’m going to miss having all those toy blasters…

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Rimowa… The only way to fly

I didn’t know much about RIMOWA luggage before I started working with them nearly five years ago, RIMOWA came to Middleton Group to help develop their window displays for their North American Stores. I can’t express how fortunate I am to work with this group, everyone from their marketing department to their store managers are amazing. I’m a firm believer that great companies create great employees. This inspired me to learn more about the product and the brand. My Salsa Deluxe Cabin Multi-wheel- in Yachting Blue Form follows function –…

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Adidas Brand Center – New York

Last year Adidas unveiled its brand center on the corner of 46th and 5th in New York, the store encompasses 4 floors and is over 45000 square feet with each floor dedicated to a category. The environment blends together its urban roots with its performance clothing. The design is quite bold and simple, raw materials, including unfinished cinder block, chain link fencing, and polished concrete floors are balanced with large 20ft high LED screen in the center of the space.  The environment has a high-end feel, due to the use of…

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Could Starbucks be the next Best Buy?

With some retailers closing their doors and others struggling to compete against the online giants, it is interesting to see how retail is evolving.  Despite the increase in online sales, retail isn’t going anywhere, revenues and just as online shopping have changed the way we buy things, it only makes sense that retail evolve. While many don’t consider Starbucks retail, but rather QSR (Quick Serve Restaurant), you can’t argue with their success.  Many retailers try to emulate Apple Stores, the most successful retail store by sales per square foot, but…

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