Best Buy Steps It Up!

I have been working in visual merchandising for nearly twenty years and have witnessed the evolution of retail first hand. I recall working on a display for Samsung/Verizon that integrated a 7” screen that was used to advertise a flip phone. At the time, it was very rare to see any kind of digital signage in retail, mainly due to the high cost of screens and content development. The Retail Display industry or Point-Of-Purchase (POP) is a multi-billion-dollar industry, and as retailers look to have more innovation and interactivity, the…

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Can empty malls become the Ultimate Fun & Fitness Destination?

Trends in fitness have changed over the years and new facilities are opening constantly. Facilities like OrangeTherory, F45, and Soulcycle are taking the fitness industry by storm. These companies all offer group based workouts that are typically between 45 and 60 minutes. These new companies all have something else in common, they are very conscious of their brand. The spaces are designed with bold colours, cool elements and funky lighting. Check out this London based gym 1REBEL designed by New York based firm Sheridon&Co. It is a great example of…

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Rimowa… The only way to fly

I didn’t know much about RIMOWA luggage before I started working with them nearly five years ago, RIMOWA came to Middleton Group to help develop their window displays for their North American Stores. I can’t express how fortunate I am to work with this group, everyone from their marketing department to their store managers are amazing. I’m a firm believer that great companies create great employees. This inspired me to learn more about the product and the brand. My Salsa Deluxe Cabin Multi-wheel- in Yachting Blue Form follows function –…

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