The Cadillac sized Lamborghini Urus

Lamborghini has release the world’s first Super Sports Utility Vehicle, the Urus. This is a very important vehicle for Lamborghini as they look to double their sales in the hot high end market.  They have created a whole new state of the art assembly plant in Sant’Agata Bolognese, opened new dealers across the globe and launched a social media campaign with the hashtag #sincewemadeitpossible.  Enthusiasts and brand experts will claim that this hurts the brand, just as they did when Porsche launched the Cayenne back in 2002. The Cayenne became…

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