Bad to the BONE

Bone Structure Homes - Stanford California

Bad to the Bone…. Rethinking the Building Industry I have always had a love for modern homes, the clean lines, open spaces and minimalist style.  I have owned my home for 6 years now and have been very lucky, as the investment has been excellent. As I look towards the future, I think about developing the land into something more to my taste. In my neighborhood, the typical plan is to tear down and rebuild the property. The city has no design guidelines, so developers will replace a small 1200ft…

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Can empty malls become the Ultimate Fun & Fitness Destination?

Trends in fitness have changed over the years and new facilities are opening constantly. Facilities like OrangeTherory, F45, and Soulcycle are taking the fitness industry by storm. These companies all offer group based workouts that are typically between 45 and 60 minutes. These new companies all have something else in common, they are very conscious of their brand. The spaces are designed with bold colours, cool elements and funky lighting. Check out this London based gym 1REBEL designed by New York based firm Sheridon&Co. It is a great example of…

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The Cadillac sized Lamborghini Urus

Lamborghini has release the world’s first Super Sports Utility Vehicle, the Urus. This is a very important vehicle for Lamborghini as they look to double their sales in the hot high end market.  They have created a whole new state of the art assembly plant in Sant’Agata Bolognese, opened new dealers across the globe and launched a social media campaign with the hashtag #sincewemadeitpossible.  Enthusiasts and brand experts will claim that this hurts the brand, just as they did when Porsche launched the Cayenne back in 2002. The Cayenne became…

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We are Marshall

Christmas morning 2016,  my family chats over espresso and Italian pastries, my mother is setting up the kitchen for a day of cooking and my dad is in the living room, checking the weather as usual.  Around 10am, my mother asks, “shall we open the presents”? My brothers and I go to the tree and begin to hand each other gifts. For the last few years, almost comically, my two brothers and I would exchange gift cards, typically Best Buy or Home Depot, to the point where we would just…

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Introducing Nerf HQ –

Last year myself and Middleton Group worked closely with Hasbro Canada and Toys R Us Canada on the world’s first Nerf HQ. Located in London, Ontario, The environment came together remarkably quickly and it is amazing to see a concept come to reality. Some highlights include a 26ft LED lightbox that spans across the entire back of the space, a large entry arch with illuminated Nerf logo and one of my favorite elements, a series of chain link Nerf blaster displays. I’m going to miss having all those toy blasters…

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Rimowa… The only way to fly

I didn’t know much about RIMOWA luggage before I started working with them nearly five years ago, RIMOWA came to Middleton Group to help develop their window displays for their North American Stores. I can’t express how fortunate I am to work with this group, everyone from their marketing department to their store managers are amazing. I’m a firm believer that great companies create great employees. This inspired me to learn more about the product and the brand. My Salsa Deluxe Cabin Multi-wheel- in Yachting Blue Form follows function –…

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Adidas Brand Center – New York

Last year Adidas unveiled its brand center on the corner of 46th and 5th in New York, the store encompasses 4 floors and is over 45000 square feet with each floor dedicated to a category. The environment blends together its urban roots with its performance clothing. The design is quite bold and simple, raw materials, including unfinished cinder block, chain link fencing, and polished concrete floors are balanced with large 20ft high LED screen in the center of the space.  The environment has a high-end feel, due to the use of…

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Could Starbucks be the next Best Buy?

With some retailers closing their doors and others struggling to compete against the online giants, it is interesting to see how retail is evolving.  Despite the increase in online sales, retail isn’t going anywhere, revenues and just as online shopping have changed the way we buy things, it only makes sense that retail evolve. While many don’t consider Starbucks retail, but rather QSR (Quick Serve Restaurant), you can’t argue with their success.  Many retailers try to emulate Apple Stores, the most successful retail store by sales per square foot, but…

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