Best Buy Steps It Up!

I have been working in visual merchandising for nearly twenty years and have witnessed the evolution of retail first hand. I recall working on a display for Samsung/Verizon that integrated a 7” screen that was used to advertise a flip phone. At the time, it was very rare to see any kind of digital signage in retail, mainly due to the high cost of screens and content development. The Retail Display industry or Point-Of-Purchase (POP) is a multi-billion-dollar industry, and as retailers look to have more innovation and interactivity, the…

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