Nerf HQ Branded Environment – Toys R Us Canada

Last year myself and Middleton Group worked closely with Hasbro Canada and Toys R Us Canada on the world’s first Nerf HQ branded environment. Located in London, Ontario, The environment came together remarkably quickly and it is amazing to see a concept come to reality. Some highlights include a 26ft LED lightbox that spans across the entire back of the space, a large entry arch with illuminated Nerf logo and one of my favorite elements, a series of chain link Nerf blaster displays. I’m going to miss having all those toy blasters to play with, but I’m looking forward to the next project. Take a look at the finished space, and if you’re in the London area, it’s located at 3075 Wonderland Road.

Did you know? – Created by Parker Brothers and currently owned by Hasbro. The product was originally marketed as the “world’s first official indoor ball”. The original inventor Reyn Guyer came to the company with an indoor volleyball game, after review the Parker Brothers decided to just keep the ball.

Nerf HQ Backwall
Nerf HQ Backwall
Nerf HQ Center Gondola
Nerf HQ Center Gondola
Nerf HQ Backwall View Side
Nerf HQ Backwall View Side
Nerf HQ Branded Environment -Front Gondola
Nerf HQ Branded Environment – Toys R Us – Front Gondola

Some believe NERF stands for  for non-expanding recreational foam,

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