Can empty malls become the Ultimate Fun & Fitness Destination?

Trends in fitness have changed over the years and new facilities are opening constantly. Facilities like OrangeTherory, F45, and Soulcycle are taking the fitness industry by storm. These companies all offer group based workouts that are typically between 45 and 60 minutes. These new companies all have something else in common, they are very conscious of their brand. The spaces are designed with bold colours, cool elements and funky lighting. Check out this London based gym 1REBEL designed by New York based firm Sheridon&Co. It is a great example of…

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BMW beware… The Italians are coming….

Repost from Feb. 2016. Update coming… Like many Industrial Designers, I had ambitions to become a car designer when I started design school, In fact, my thesis project coming out of Humber College Industrial Design program 16 years ago was designing a car. My love for automotive design never changed, and I love to check out all of the new models when the AutoShow comes town.  This year marks the return of Alfa Romeo to North America with the highly anticipated Giulia, leave it to the Italians to just give…

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Introducing Nerf HQ –

Last year myself and Middleton Group worked closely with Hasbro Canada and Toys R Us Canada on the world’s first Nerf HQ. Located in London, Ontario, The environment came together remarkably quickly and it is amazing to see a concept come to reality. Some highlights include a 26ft LED lightbox that spans across the entire back of the space, a large entry arch with illuminated Nerf logo and one of my favorite elements, a series of chain link Nerf blaster displays. I’m going to miss having all those toy blasters…

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Adidas Brand Center – New York

Last year Adidas unveiled its brand center on the corner of 46th and 5th in New York, the store encompasses 4 floors and is over 45000 square feet with each floor dedicated to a category. The environment blends together its urban roots with its performance clothing. The design is quite bold and simple, raw materials, including unfinished cinder block, chain link fencing, and polished concrete floors are balanced with large 20ft high LED screen in the center of the space.  The environment has a high-end feel, due to the use of…

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Jaguar F-Pace; Is this the hottest SUV on the market?

The luxury SUV market is flooded with options as automakers are adding to this hot segment with more models every year. The leader by a wide margin in the US is the Lexus RX, which considering its radical styling is somewhat of a surprise. I find that this type of design will show its model age very quickly, as even a minor change can make the previous model year look dated, but considering that most of these vehicles are leased, this probably works well for Lexus.  It also important to…

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