Best Buy Steps It Up!

I have been working in visual merchandising for nearly twenty years and have witnessed the evolution of retail first hand. I recall working on a display for Samsung/Verizon that integrated a 7” screen that was used to advertise a flip phone. At the time, it was very rare to see any kind of digital signage in retail, mainly due to the high cost of screens and content development. The Retail Display industry or Point-Of-Purchase (POP) is a multi-billion-dollar industry, and as retailers look to have more innovation and interactivity, the…

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Never Lose Suction… Dyson opens first Canadian Demo Store

  The company that made vacuums cool is now opening demo stores.  The first Canadian location in Toronto’s upscale Yorkdale mall allows consumers to test out products and learn more about the technology. This is the statement from Dyson: Dyson technology works differently, it is engineered to solve real problems. The best way to understand it is to experience it. This is why the Dyson Demo was created – a place that brings to life the science and engineering at the heart of each machine. Last year Dyson entered the…

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We are Marshall

Christmas morning 2016,  my family chats over espresso and Italian pastries, my mother is setting up the kitchen for a day of cooking and my dad is in the living room, checking the weather as usual.  Around 10am, my mother asks, “shall we open the presents”? My brothers and I go to the tree and begin to hand each other gifts. For the last few years, almost comically, my two brothers and I would exchange gift cards, typically Best Buy or Home Depot, to the point where we would just…

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