The Cadillac sized Lamborghini Urus

Lamborghini has release the world’s first Super Sports Utility Vehicle, the Urus. This is a very important vehicle for Lamborghini as they look to double their sales in the hot high end market.  They have created a whole new state of the art assembly plant in Sant’Agata Bolognese, opened new dealers across the globe and launched a social media campaign with the hashtag #sincewemadeitpossible.  Enthusiasts and brand experts will claim that this hurts the brand, just as they did when Porsche launched the Cayenne back in 2002. The Cayenne became…

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We are Marshall

Christmas morning 2016,  my family chats over espresso and Italian pastries, my mother is setting up the kitchen for a day of cooking and my dad is in the living room, checking the weather as usual.  Around 10am, my mother asks, “shall we open the presents”? My brothers and I go to the tree and begin to hand each other gifts. For the last few years, almost comically, my two brothers and I would exchange gift cards, typically Best Buy or Home Depot, to the point where we would just…

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Rimowa… The only way to fly

I didn’t know much about RIMOWA luggage before I started working with them nearly five years ago, RIMOWA came to Middleton Group to help develop their window displays for their North American Stores. I can’t express how fortunate I am to work with this group, everyone from their marketing department to their store managers are amazing. I’m a firm believer that great companies create great employees. This inspired me to learn more about the product and the brand. My Salsa Deluxe Cabin Multi-wheel- in Yachting Blue Form follows function –…

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Could Starbucks be the next Best Buy?

With some retailers closing their doors and others struggling to compete against the online giants, it is interesting to see how retail is evolving.  Despite the increase in online sales, retail isn’t going anywhere, revenues and just as online shopping have changed the way we buy things, it only makes sense that retail evolve. While many don’t consider Starbucks retail, but rather QSR (Quick Serve Restaurant), you can’t argue with their success.  Many retailers try to emulate Apple Stores, the most successful retail store by sales per square foot, but…

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