Never Lose Suction… Dyson opens first Canadian Demo Store

  The company that made vacuums cool is now opening demo stores.  The first Canadian location in Toronto’s upscale Yorkdale mall allows consumers to test out products and learn more about the technology. This is the statement from Dyson: Dyson technology works differently, it is engineered to solve real problems. The best way to understand …

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Can empty malls become the Ultimate Fun & Fitness Destination?

Trends in fitness have changed over the years and new facilities are opening constantly. Facilities like OrangeTherory, F45, and Soulcycle are taking the fitness industry by storm. These companies all offer group based workouts that are typically between 45 and 60 minutes. These new companies all have something else in common, they are very conscious …

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Nerf HQ Branded Environment – Toys R Us Canada

Last year myself and Middleton Group worked closely with Hasbro Canada and Toys R Us Canada on the world’s first Nerf HQ branded environment. Located in London, Ontario, The environment came together remarkably quickly and it is amazing to see a concept come to reality. Some highlights include a 26ft LED lightbox that spans across …

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