Nerf HQ Branded Environment – Toys R Us Canada

Last year myself and Middleton Group worked closely with Hasbro Canada and Toys R Us Canada on the world’s first Nerf HQ branded environment. Located in London, Ontario, The environment came together remarkably quickly and it is amazing to see a concept come to reality. Some highlights include a 26ft Continue Reading

Rimowa… The only way to fly

I didn’t know much about RIMOWA luggage before I started working with them nearly five years ago, RIMOWA came to Middleton Group to help develop their window displays for their North American Stores. I can’t express how fortunate I am to work with this group, everyone from their marketing department Continue Reading

Adidas Brand Center – New York

Last year Adidas unveiled its brand center on the corner of 46th and 5th in New York, the store encompasses 4 floors and is over 45000 square feet with each floor dedicated to a category. The environment blends together its urban roots with its performance clothing. The design is quite bold Continue Reading